Shane Can Cruise in Your Car with NRMA QLD Insurance
Shane Can Cruise in Your Car with NRMA QLD Insurance
(PRWEB) August 02, 2011
Shane Webcke to lead a new version of the award winning NRMA Insurance campaign.
Former NRMA Insurance Broncos enforcer Shane Webcke is the face of a new version of the award-winning NRMA Insurance My Car Is Your Car campaign, launched last night in Queensland.
Webcke will star in the activation-based campaign that brings to life the benefit that NRMA Car Insurance provides cover to anyone who drives your car – even those not named on the insurance policy.
In addition to Shane starring in both a 30 and 15-second television commercial, he will also be seen at a number of Queensland locations in a car covered with photos of hundreds of people – including some current day Broncos – to showcase how anyone can get behind the wheel of your car when it’s covered by NRMA Car Insurance.
“Cruising about in this car is certainly something different to what I’m used to back home on the Darling Downs. It’s been fantastic to be driven around by few fellow Queenslanders too, and I’m looking forward to visiting some great locations across our great state,” said Webcke.
“It was a real coup to have Shane involved in the Queensland version of the My Car Is Your Car campaign for NRMA Car Insurance. This campaign really resonated in other states, and we’ve added a distinct Queensland flavour to bring it to Australia’s sunny state,” said John Lewis, Senior Manager, Advertising and Promotion at NRMA Insurance.
The TVC airs from Sunday 31 July before the activations commence in Brisbane on 6 and 11 August 2011 before travelling to the Gold Coast and Sunshine Coast on 18 and 25 August, respectively.
NRMA Insurance QLD is a leading insurance provider, offering Car Insurance, Home Insurance, Motorcycle Insurance, Travel Insurance, Business Insurance, Boat Insurance, Health Insurance and Caravan Insurance in Queensland.
###
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article.
1